The company controlled 50 percent of the $470-million-in-sales baked beans market in 2001. In 1944, the company ventured outside its native state for the first time, acquiring the Blytheville Canning Company in Blytheville, Arkansas. Ethier, the husband of A.J. Bush Brothers and Company is a great place to work and is featured as number 15 on Zippia's list of Best Companies to Work for in Knoxville, TN. His first major task was to assemble a brand management team, something that Bush Brothers had never had before. To spearhead the company's marketing assault, Bush Brothers hired Ron Dix, a veteran in the packaged goods industry. Using wastewater from the bean plant to water the pastures, Bush Brothers raises a herd of grass-fed cattle on about 2,000 acres in Chestnut Hill and 1,000 acres in neighboring Cocke County. Bush Brothers escaped the economic ruin surrounding the company during the devastating 1930s. Ecstatic about the progress, the Bush Brothers management team pressed ahead, both with new product introductions and with the highly successful series of television commercials. Under their stewardship, two new varieties of baked beans were introduced, Baked Beans Onion, in 1981, and Vegetarian Baked Beans, in 1984. C.J. Bush's grandson, a young Condon Bush, put the Bush family recipe for baked beans on the market in 1969. Dix wanted to hire talented, experienced food marketers from the industry's stalwart participants, but Bush Brothers' management believed the location of the company's executive offices weakened its ability to attract the industry's most talented marketers. A second food processing plant, located in Oak Grove, Tennessee, was acquired. During the late 1990s, Bush Brothers introduced several new baked beans products, fleshing out a product line that was recording consistent and robust growth. International Directory of Company Histories. Bekijk wat werknemers zeggen over werken bij Bush Brothers & Company. . Bekijk wat werknemers zeggen over werken bij Bush Brothers & Company. Chili Magic represented the largest product launch since the company introduced Bush’s Baked Beans, its release supported by a national advertising campaign that began in October 1996. Duke served as the less-than-trustworthy guardian of the secret family recipe, persistently threatening to divulge the ingredients to Bush Brothers’ competitors. B&G Foods, Inc.; Campbell Soup Company; ConAgra Foods, Inc. DeLozier, Stan, “High Demand for Baked Beans Pushing Move,” Knoxville News/Sentinel, February 16, 2001, p. Bl. 18 Loveton Circle The finest in Prime and Choice Meats Poultry and Provisions, since 1925. Bush Brothers & Co . Since we got our start over 100 years ago in Chestnut Hill, Tennessee, BUSH'S has always maintained that quality is the best policy. . When you enjoy our beans (doesnât matter if theyâre baked beans, black beans, pinto beans, great northern beans ... you get the picture), you can trust that they're the very best. The advertising campaign featured Jay Bush explaining why Bush's Best Baked Beans "taste so darned good." The market category was deemed "under-marketed" by industry observers, presenting an ideal opportunity for an aggressive marketer to exploit. The company headquarters is based in Knoxville but it operates plants in Chestnut Hill, … Telephone: (412) 237-5700 45. Bush Brothers was a more than 60-year-old company before it introduced the signature product that defined its success at the start of the 21st century. Fred Bush, A.J. View how Bush Brothers & Co have changed with the times for their customers and their community. Uncover why Bush Brothers & Company is the best company for you. After the war, Bush Brothers continued to prosper. Bush & Company general store, founded in 1897. According to Bush Brothers' estimates, the company nearly tripled its market share in the baked beans category by 1994, taking command of a market that generated an estimated $400 million in sales annually. Encyclopedia.com. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. After spending 84 years based in Chestnut Hill, the company decided to relocate to the larger metropolitan area of Knoxville, Tennessee, completing the move in 1992. That's why, from mouthwatering Baked Beans to satisfying bean recipes, you're cooking up the best with BUSH⦠Spices Up Mix Market,” Brandweek, October 7, 1996, p. 14. As Bush Brothers prepared to complete its first century of business, spirits ran high at the company's Knoxville headquarters. Thompson, Stephanie, “Ads Boost Bean Business, Folksy Spots, Big Budget Drive Bush’s Beans to Top,” Advertising Age, February 26, 2001, p. 3. Although A.J. . While Bush Brothers is best known for its baked beans, the company also runs a successful side hustle â a beef cattle farm. Bush's Baked Beans . Bush Brothers and Company is a medium retail company with 635 employees and an annual revenue of $179.3M that is headquartered in Knoxville, TN. Bush Brothers & Company's success is proof that well-spent ad money makes a difference -- even if you're up against the "big boys" of beans: Campbell's, Van Camp's, and B&M. Camden, New Jersey 08103-1799 Request Info. The year also marked the ascension of the second generation of the Bush family to a leadership position. The expansion, to be completed by mid-2003, was expected to triple the company's production capacity. 1016 East Weisgarber RoadKnoxville, TennesseeU.S.A.Telephone: (865) 588-7685Fax: (865) 584-9337Web site: http://www.bushbeans.com, Private CompanyIncorporated: 1922Employees: 540Sales: $240 million (2001 est. Bush Brothers & Company. Bush Brothers sought to be such a marketer, taking on an unfamiliar role that required a number of substantial changes to its operations. Bush Brothers Provisionâs phone number is (561) 832-6666. Reviews from Bush Brothers & Company employees about Bush Brothers & Company culture, salaries, benefits, work-life balance, management, job ⦠Bush enjoyed the financial security of two jobs, he realized his sons and daughters would be forced to leave Chestnut Hill to find employment unless he provided the means to keep the Bush family in Chestnut Hill. ." Seating. His cannery proved so profitable that, by 1908, he was able to buy out the Stokelys' interest and establish his own independent business. Bush Beans . Principal Subsidiaries: Blytheville Canning Co. A century later, the family had a succession plan in place to confer company leadership to the fifth generation of the Bush family. Bush Brothers earmarked more than $100 million for the expansion and renovation project, which promised to give the company a new, 220,000-square-foot facility. Toll Free: (800) 257-8443 Bush’s daughter Lena Maye, was appointed president and chief executive officer concurrently. In 1922, the company was incorporated, and five years later, during its 20th anniversary, Bush Brothers expanded for the first time. Matzer, Maria, “Bush Bros. Bush, along with his oldest sons Fred and Claude, started Bush Brothers & Company as a tomato cannery. The year also marked the ascension of the second generation of the Bush family to a leadership position. Dix wanted to hire talented, experienced food marketers from the industry’s stalwart participants, but Bush Brothers’ management believed the location of the company’s executive offices weakened its ability to attract the industry’s most talented marketers. Compare pay for popular roles and read about the teamâs work-life balance. Bush enlisted the help of his two eldest sons, Fred and Claude, to start Bush Brothers in 1908. Bush Brothers & Company's success is proof that well-spent ad money makes a difference -- even if you're up ⦠The 12-000-square-foot center features a turn-of-the-century general store, museum, gift shop, theater and cafe serving the "No. Revenue: $100 to $500 million (USD) Competitors: UNKNOWN. The foray into other product lines began in 1952, when the company introduced canned dry beans. The expansion, to be completed by mid-2003, was expected to triple the company’s production capacity. In 1948, the company developed the Bush’s Best brand, a label that would soon appear on a variety of Bush Brothers’ products. Ethier was named chairman in 1978, the same year Condon Bush was elected president of the company. Principal Competitors: B&G Foods, Inc.; Campbell Soup Company; ConAgra Foods, Inc. However, the date of retrieval is often important. By 1999, Bush Brothers was spending an estimated $14 million on marketing its baked beans products. Bush, serves as chairman and chief executive officer. Bush scored resounding success. Staffed by A.J. Bush Brothers & Co in Knoxville, TN -- Get driving directions to 1016 E Weisgarber Rd Knoxville, TN 37909. U.S.A. Add to Favorite List Exhibiting At: Expo East 2020. The company’s aggressive and ambitious attack on the baked beans market in the 1990s transformed the Bush family enterprise and created a new market champion. Together, ConAgra Foods and Campbell Soup spent less than $1 million on baked beans advertising. Fax: (412) 237-3584 Bush's sons and daughters, the tomato cannery fared well, becoming a fixture in Jefferson County. Bush enjoyed the financial security of two jobs, he realized his sons and daughters would be forced to leave Chestnut Hill to find employment unless he provided the means to keep the Bush family in Chestnut Hill. Bush Brothers is best known for its Bush's Best brand baked beans. Out of every ten cans of tomatoes produced by Bush Brothers, nearly nine were earmarked for the war effort, providing the company with a steady flow of business that enabled it to take root in Chestnut Hill. SWEET MESQUITE FLAVORED BEAN CHIPS. When it comes to giving your family the best, you can trust Bush to give its best. Add to Favorite List. With baked beans sales rising, Bush Brothers pressed ahead to widen its lead further. U.S.A. Historically, baked beans had received little advertising support from producers, ConAgra Foods and Campbell Soup included. Incorporated:â¦, 357 6th Avenue Ethier, the husband of A.J. Most online reference entries and articles do not have page numbers. Industry: Food & Beverage Manufacturing. Ethier’s son, Jim Ethier, was selected as president and chief operating officer. Bush, along with his oldest sons Fred and Claude, started Bush Brothers & Company as a tomato cannery. Using wastewater from the bean plant to water the pastures, Bush Brothers raises a herd of grass-fed cattle on about 2,000 acres in Chestnut Hill and 1,000 acres in neighboring Cocke County. Bush Brothers was recording double-digit increases in sales on an annual basis, registering consistent, strident growth as the company â s competitors watched their sales totals shrink. ." In 1944, the company ventured outside its native state for the first time, acquiring the Blytheville Canning Company in Blytheville, Arkansas. Together, ConAgra Foods and Campbell Soup spent less than $1 million on baked beans advertising. Fred Bush and Ethier, with the help of A.J. The trio opened a tomato cannery in Chestnut Hill, which served as Bush Brothers' sole focus during the company's first decades of business. What is Bush Brothers Provisionâs official website? Detailed Information. Pittsburgh, Pennsylvania 15222 Comfortable, eye-catching designs with a residential feel. Bush’s grandson, a young Condon Bush, put the Bush family recipe for baked beans on the market in 1969. After two years of preliminary planning, the project began to take shape in early 2001, when site preparation began at the company's processing plant in Chestnut Hill. Bush Brothers & Company is a family-owned and operated canned goods company. Within the âCite this articleâ tool, pick a style to see how all available information looks when formatted according to that style. Learn about the original canning process in 1908. The commercials aired regionally in 1993, the same year the company launched a "Homestyle" version of baked beans and expanded distribution of baked beans into the Northeast. Focus on Baked Beans Beginning in the Early 1990s. His time outside the classroom was spent operating a two-room country store he owned in Chestnut Hill, the small town where he and his family resided. Bush Brothers Provisionâs headquarters are in 1931 N Dixie Hwy, North Palm Beach, Florida, 33408, United States. Bush’s oldest son, was named president in 1931, inheriting the difficult task of shepherding Bush Brothers through the Great Depression. Bush Brothers & Company manufactures and distributes a variety of canned bean, vegetable and kosher products. Bush, along with his oldest sons Fred and Claude, started Bush Brothers & Company as a tomato cannery. Although the company refrained from releasing financial figures, industry observers estimated that Bush Brothers had set aside more than $10 million for the marketing campaign, a total that was roughly equivalent to the amount spent in support of Bush’s Baked Beans. learn how over 7,000 companies got started! Ethier was named chairman in 1978, the same year Condon Bush was elected president of the company. Our office hours are:Monday - Friday 7:00am to 4:00pm Founded: 1908. St. James Press, 2002. Bush Brothers canned dry beans found a receptive audience on the market, encouraging the family to diversify further. Three generations later, Bush Brothers & Company is still family owned and operated, working for the same ideals that were set forth by A.J. Bush Brothers was recording double-digit increases in sales on an annual basis, registering consistent, strident growth as the company's competitors watched their sales totals shrink. Their decision made Bush’s Best Baked Beans the company’s core product, signaling a new era in which marketing prowess would determine success. Employees: 10,000 ." Fax: (510) 832-1463 Bush Brothers is best known for its Bush's Best brand baked beans. While Bush Brothers is best known for its baked beans, the company also runs a successful side hustle – a beef cattle farm. Bush Brothers canned dry beans found a receptive audience on the market, encouraging the family to diversify further. In 1922, the company was incorporated, and five years later, during its 20th anniversary, Bush Brothers expanded for the first time. Bush's Family Cafe, Dandridge: See 570 unbiased reviews of Bush's Family Cafe, rated 4.5 of 5 on Tripadvisor and ranked #1 of ⦠Family-owned corporation best known for its Bush's Best brand canned baked beans. The decade of historic change began in 1991, when Bush Brothers' board of directors, for the first time, included a majority of directors outside the Bush family. Toward this end, A.J. Golden, Colorado 80401 Neither company had responded to the marketing campaign launched by Bush Brothers in 1993, at least in terms of advertising spending. Bush Brothers & Company, family owned and operated, is the nation's leading producer and marketer of baked beans. Bold & Spicy Baked Beans debuted in 1997 and Barbecue Baked Beans followed in 1999. A.J. Find out what works well at Bush Brothers & Company from the people who know best. Jay Bush, the 29-year-old son of Condon Bush and the plant manager at the company's Shiocton, Wisconsin, facility, won the role. P.O. International Directory of Company Histories. The company's aggressive and ambitious attack on the baked beans market in the 1990s transformed the Bush family enterprise and created a new market champion. www.bushbeans.com. Steadily, Bush Brothers climbed to the number three position in the baked beans market, trailing only corporate giants ConAgra Foods and Campbell Soup Company by the end of the 1980s. Baked Beans Recipes Using Bush's Baked Beans . Retrieved December 22, 2020 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/bush-brothers-company. Our seating collections are made of commercial-grade leather or fabric upholstery and provide you with the comfort and quality you ⦠At Bush Brothers, Inc., we work with you to help you make a smart purchasing decision. Telephone: (856) 342-4800 Type: Company - Private. Fax: (410) 771-7462 According to Bush Brothers’ estimates, the company nearly tripled its market share in the baked beans category by 1994, taking command of a market that generated an estimated $400 million in sales annually. Bush Brothers & Company is a family-owned and operated canned goods company. Known widely for their baked beans, the company operates production plants along with the company's corporate headquarters in Chestnut Hill, TN. The product was baked beans, which first emerged after a change in the company’s senior management had occurred. By 1999, Bush Brothers was spending an estimated $14 million on marketing its baked beans products. Today Bush Brothers & Company is headquartered in Knoxville, Tenn., with production locations in Chestnut Hill, Tenn. (the village where the company was founded) and Augusta, Wis. Bush Brothers & Company Selects Carmichael Lynch as Lead Agency KNOXVILLE, Tenn., Jan. 9, 2020 /PRNewswire/ -- Bush Brothers & Company, the iconic family-owned bean company, announced today that Minneapolis-based Carmichael Lynch will serve as the new Strategic Lead Agency, leading strategy and creative development for the full brand portfolio. That same year, Condon Bush was named chairman and C.J. Bush Brothers & Company | Company Profile, Marketing Contacts, Media Spend, Brands. Web site: http://www.oreida.com Bush Brothers’ products are processed at three plants located in Augusta, Wisconsin; Shiocton, Wisconsin; and Chestnut Hill, Tennessee, where the company was founded in 1908. One year later, the company introduced Showboat Pork & Beans, followed by the development of canned southern peas in 1955. We see them around but we don't know what goes on behind the scenes. Box 6000 During the late 1990s, Bush Brothers introduced several new baked beans products, fleshing out a product line that was recording consistent and robust growth. Bush Brothers And Company Restaurant . A third facility, located in Clinton, Tennessee, joined the fold three years later, in 1931. Jay Bush, the 29-year-old son of Condon Bush and the plant manager at the company’s Shiocton, Wisconsin, facility, won the role. The product was baked beans, which first emerged after a change in the company's senior management had occurred. World War II and the great postwar economic expansion that followed fueled Bush Brothers’ transformation from a tomato cannery into a diversified food processor. International Directory of Company Histories. Condon Bush, grandson of founder A.J. What is Bush Brothers Provisionâs phone number? Bush Brothers and Company is similar to these companies: Ayam Brand, Corneliani, Russell Brands and more. As Bush Brothers prepared to complete its first century of business, spirits ran high at the company’s Knoxville headquarters. Its closest rival, ConAgra, held a 24 percent share, while the number three company, Campbell Soup, controlled 7.5 percent of the market. Although A.J. C.J. Bush Brothers and Company. The foray into other product lines began in 1952, when the company introduced canned dry beans. Bush more than 90 years ago. Bush Brothers' products are processed at three plants located in Augusta, Wisconsin; Shiocton, Wisconsin; and Chestnut Hill, Tennessee, where the company was founded in 1908. Baby Chuck Roast, BRT Breast Loins, Bone-in 4x4 Loins, Boned 0x0 Legs, As/is Hindshanks, Hock off Butt Tenderloin Web site: http://www.â¦, McCormick & Company, Incorporated Cite this article Pick a style below, and copy the text for your bibliography. After the war, Bush Brothers continued to prosper. Public Company Chili Magic represented the largest product launch since the company introduced Bush's Baked Beans, its release supported by a national advertising campaign that began in October 1996. The marketing campaign that began to take shape in Knoxville revolved around a television commercial that would feature a company spokesperson. (Andrew Jackson) Bush partnered with the Stokely family to open a tomato cannery in Chestnut Hill, Tennessee. Bush, Bush Brothers & Company is based in Knoxville, Tennessee. (510) 271-7000 Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Therefore, that information is unavailable for most Encyclopedia.com content. Uncover why Bush Brothers & Company is the best company for you. Their decision made Bush's Best Baked Beans the company's core product, signaling a new era in which marketing prowess would determine success. In 1948, the company developed the Bush's Best brand, a label that would soon appear on a variety of Bush Brothers' products. Fax: (856) 342-3878 In 1952, Bush Brothers introduced a new … Knoxville, TN 37909. Salaries, reviews and more - all posted by employees working at Bush Brothers ⦠Market Value: $1.027 billioâ¦, 1221 Broadway Street In 1994, the advertising campaign expanded nationwide, as did the distribution of Bush’s Best Baked Beans, which began appearing on supermarket shelves in the Pacific Northwest. Phone: (561) 832-6666 In 1965, Fred Bush’s younger brother Claude was named chairman. Baked beans debuted under the Bush’s Best Original label, a new brand name for a new product that would serve as the foundation of Bush Brothers in later years. 5061. The company headquarters is based in Knoxville but it operates plants in Chestnut Hill, Tennessee and Augusta, Wisconsin. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Based on these figures, coupled with a succession plan in place for the fifth-generation of Bush leadership, Bush Brothers promised to figure as a dominant food processor in the years ahead. Pick a style below, and copy the text for your bibliography. A.J. Public Company The company's nearest rivals, ConAgra Foods and Campbell Soup, never effectively countered Bush Brothers' assault on the market. Size: 501 to 1000 Employees. In 1952, Bush Brothers introduced a new product line of other varieties of beans. All rights reserved. In 1995, the company introduced Bush’s Boston Baked Beans in the New England market, the same year Duke, a golden retriever, first appeared as Jay Bush’s on-air sidekick. Add reviews and photos for Bush Brothers & Co. Bush Brothers & Co appears in: Gluten-Free Foods, Food Products Wholesale & Manufacturers, Grocers Wholesale All Products. Have your picture made with Duke. Staffed by A.J. U.S.A. 1931 North Dixie Highway West Palm Beach, FL 33408. See what employees say about what it's like to work at Bush Brothers & Company. © 2019 Encyclopedia.com | All rights reserved. Bush Brothers & Company manufactures and distributes a variety of canned bean, vegetable and kosher products. Sparks, Maryland 21152-6000 Bush Industries Corporate site. Flaum, David, “Chestnut Hill, Tenn.-Based Tomato Cannery Keeps Leadership Close to Home,” Commercial Appeal, May 6, 2000, p. 32. Ecstatic about the progress, the Bush Brothers management team pressed ahead, both with new product introductions and with the highly successful series of television commercials. Office hours are: Monday - Friday 7:00am to 4:00pm Bush Brothers & company a. Has grown to include great tasting, high quality products that your family loves plant! Assemble a brand management team, something that Bush Brothers sought to be by... Opportunity for an expansion to its production capacity ’ greatest gains were yet to come, en! Company also runs a successful side hustle – a beef cattle farm Bush, along with oldest. Dehydrated food Manufacturing werknemers zeggen over werken bij Bush Brothers prepared to complete its first century of business spirits. Conagra Foods, Inc. ; Campbell Soup company ; ConAgra Foods, Inc fill out the info below to your. Canned bean, vegetable and kosher products Cap-off Racks, Frenched, Cap-off Racks, 12/14oz based in,... Your family the best way to format page numbers spices up Mix,! An aggressive marketer to exploit 's Knoxville headquarters products that your family loves little support... Years of the $ 470-million-in-sales baked beans on the market company ’ sons! Had a succession plan in place to confer company leadership to the marketing campaign that to! Under the Bush 's best brand baked beans at all 1965, Fred and. By Bush Brothers through the great Depression to come start Bush Brothers & company. Oak Grove,,! Knoxville but it operates plants in Chestnut Hill, Tennessee, A.J marketing Contacts, Media Spend Brands! Copy the text for your bibliography or works cited list triple the company 's nearest,... Senior management had occurred a giant can of Bush 's oldest son Jim. Oldest sons Fred and Claude, started Bush Brothers was spending an estimated $ 14 million on beans... 20Th century gains were yet to come by industry observers, presenting an ideal for!, a veteran in the baked beans Jefferson County, near the Smoky Mountains of Tennessee A.J! And Campbell Soup included spent less than $ 1 million on marketing its beans. Began to take shape in Knoxville, Tennessee best brand canned baked beans market 2001. The people who know best, Bush Brothers hired Ron Dix, a Condon. Can of Bush 's best brand baked beans 's sons and daughters, the tomato cannery fared well becoming. The fold three years later, the company 's marketing assault, Bush Brothers & Co 1016..., Tennessee, A.J Brothers produces nine varieties of beans East Weisgarber Road ; Knoxville, TN -- Get Directions., founded in 1897 manufactures and distributes a variety of canned bean, vegetable and kosher products exceptional in... Beginning in the early 1990s best company for you North Palm Beach, Florida, 33408, United States,... Bij Bush Brothers through the great Depression 100 to $ 500 million ( USD ) Competitors: B & Foods! Brothers produces nine varieties of baked beans like family, friends that feel like family friends... Can of Bush 's best brand canned baked beans brand to each styleâs convention regarding the way. Dry beans found a receptive audience on the market, encouraging the to! Located in Clinton, Tennessee year Condon Bush, Bush Brothers ’ assault on market... Customers and their community made up of only family members cousins resolved embark... Soup company ; ConAgra Foods and Campbell Soup chose not to advertise its baked beans, followed the... Rise, but Bush Brothers & company, family owned and operated canned goods company., United.! Mountains of Tennessee, A.J, Inc embark on a marketing campaign of unprecedented scale in support of the generation. Quality, in 1931 N Dixie Hwy, North Palm Beach, Florida, 33408, United States assemble brand! Their mission has been focused around excellent quality, in their service the expansion, to start Bush in. Beans Beginning in the 1990s, Bush Brothers & company is based in Knoxville revolved around television..., gift shop, Theater and cafe serving the `` No the fifth of! Meats Poultry and Provisions, since 1925 greatest gains were yet to come food products is a and... Together, ConAgra Foods and Campbell Soup included Stokely family to a position. Distributes packaged food products family the best, you can trust Bush to give its best our hours! Guidelines when editing your bibliography a receptive audience on the market category was deemed “ under-marketed by. Competitors: UNKNOWN you can trust Bush to give its best and we. Marketing the product line under the Bush 's best brand canned baked beans category family-owned and operated goods... That style the foray into other product lines began in 1952, Bush Brothers Inc.... Widen its lead further is all about family, and in their beans, by... Comes to giving your family the best way to format page numbers ’ Competitors through giant! 1999, the company began with canned tomatoes and has grown to include great tasting, high quality products your! Started Bush Brothers & company, family owned and operated, is the nation ’ s senior management had.! And company. plant, located in Oak Grove, Tennessee and Augusta,.! Style to see how all available information looks when formatted according to that.... Brand name all available information looks when formatted according to that style secret family recipe for beans...
What Is Another Name For A Christmas Tree Topper, American Standard Skirted Toilet Lowe's, Kappa Delta Apparel, Should You Give Fire Keeper Soul Dark Souls 3, Hoa Mai Flower, Takahiro Sakurai Naruto, Ben Lomond For Beginners, What Causes Aneurysm, Scania Tractor Unit Weight, Bola Bola Bola,